Google is all-powerful. It crawls online, determining which pages are the foremost useful and relevant for its users for virtually any topic. We don’t just trust Google’s results, we believe them—to make decisions throughout the day for each aspect of our lives.
With such immense power and influence, getting your small business on the primary page of Google might sound unrealistic. However, this very power Google holds that creates it more possible than ever to urge on the primary page of Google results.
Understanding How Do We Rank Higher on Google?
Many people wonder how Google rankings work. So before we get into the particular program ranking factors, let’s start by answering a number of the essential questions most of the people have about SEO.
What Is “Ranking” in SEO?
As you’ll know, SEO stands for program optimization, which simply means making the online pages more likely to urge ranked on an inquiry engine. But let’s be honest: at now, that basically just means Google.
Page speed / fast Loading
Page speed is additionally a critical SEO ranking factor, and one Google admits to using and crawling and viewing your site from a mobile perspective, Google also will check the speed of your mobile or responsive website. If your site isn’t fast enough, it could cost you first-page rankings or maybe the amount one spot in search results.
Secure (i.e., HTTPS not HTTP);
A Secure Sockets Layer (SSL) certificate provides your website’s URL with the HyperText Transfer Protocol Secure (HTTPS) designation, which shows users that you simply have a secure site. Google uses HTTPS or SSL as a “very lightweight signal,” but it plays a big part in building trust with users..
Mobile Friendly
Google announced mobile-first indexing. this suggests that an internet site may be a Mobile-Friendly now directly affects its search rankings. within the past, web designers built desktop versions first, then mobile and mobile usage surpassing desktop, websites should prioritize mobile versions to supply a far better user experience and users is receiving More results that better target their current location. We did notice, however, that there’s a growing indication of Geo location actively affecting the local search queries on desktop also.
Well-structured
A site with clean, well-coded architecture is straight forward for Google to crawl and index.
Google confirms this approach, adding, “We should be ready to crawl from one URL to the other URL on your website just by following the links on the page…if that’s impossible [such as by only having a sitemap for locating URLs], then we lose tons of context.”
Easy to use
Websites that provide a smooth, intuitive interface for visitors commonly rank better than people who are clunky and difficult to navigate. That’s because sites with a poor usability score tend to drive high bounce rates, which function a ranking factor.
Optimized Content
We’ve talked tons about content during this guide to Google SEO ranking factors. That’s because it’s one among the foremost important search ranking factors (right up there with user experience, links, and Rank Brain, which we’ll get to during a while.
Google search algorithm relies on keywords. These are the words and phrases searchers use when they’re trying to find information. They are also the words and phrases that describe the topics your site is about.
